John Vÿ.
Art director
Graphic designer
Artist.
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I have nurtured this very special attraction for art and design since childhood. Painter and drawer in my youthful years, this passion let me to graduate in visual identity after my studies. I ended up oscillating between these different professions, using one and the other to build an identity, an almost similar process. I build a work just as I do as a designer.
I think I have developed a particular attraction for publishing, web design and typography because these techniques, which are both strict and modular, are related to the pictorial composition. I would say that the grids of complex editorial compositions are like the structures of a painting, of a work of art and I see in it, all the emerging complexity that can inspire me at the sight of a white canvas. The precision, the graphic progression and the assertion of chromatic or typographic codes are similar to those of pictorial creation, in every respect.
Brand construction
Art direction
Brand concept
Identity sign
Identity system
Brand guidelines
Corporate typeface
Editorial experiences
Poster
Cd + Vinyl
Brochure
Art cover
Magazines
Editorial systems
Editorial website
Plastic arts expériences
Mixed tech.
Pencil-draw
Calligraphy
Sérigraphy
Watercolor
Gouache
Charcoal
Aerosol
Ink
Design tools
Adobe Xd
Adobe Illustrator
Adobe Indesign
Adobe Photoshop
Adobe After effect
Maxon Cinema 4D
Visual Studio Code
Processing
Languages tech. tools
Html 5 / Css 3
Javascript
React.js
Next.js
Vue.js
Wordpress
Symfony
Php / Sql
Locomotive Scroll
GSAP